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Link Building Tools in 2019

With relevance being an important factor in SEO, building links to and from related websites is vital.

As the industry has grown over the last 10 years, so has the availability of free and subscription based link building tools.

Each tool has a range of strengths and weaknesses based on the way the data is displayed to the user in an efficient and actionable way. You can even get access to a limited time free trial to see if the tool is right for your SEO needs.

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We’ve reviewed some of the most popular link research and building tools available in the SEO market right now to help you understand your link profile but also your competitors.

Ahrefs

Ahrefs Logo


Ahrefs’ link crawlers are superfast meaning new links are found everyday. You can even automate opportunities by using using Alerts that can be set up in Autopilot

Key benefits include:

  • 18.57 trillion Known Links
  • 6.03 billion Pages Crawled Each Day
  • Monitor the ongoing changes of backlink profiles
  • Filter and sort by: Language, Link type ("dofollow" / "nofollow"), Platform, Domain Rating (DR), URL Rating (UR), Referring domains and more

Pricing: $49-$999 per month

Learn more about Ahrefs

Moz Link Explorer

Moz Link Explorer Logo


One of the most popular SEO tools on the market and the flagship tool of Moz Pro. Search your competitor backlinks for ideas and outreach planning. It also includes anchor text data to ensure you have an even targeting spread across your links.

Key benefits include:

  • 5.4 trillion pages discovered
  • New data added every day
  • More than 35 times more link data than Open Site Explorer
  • New UX design surfaces competitive insights faster

Pricing: $49-$599 per month

Learn more about Moz Link Explorer

Majestic SEO

Majestic Logo


If you’re looking to undertake link building on a budget, Majestic SEO is the tool for you. It also boasts being one of the largest link index databases in the world!

Key benefits include:

  • 2,105,428,744,375 URLs included in Historical index
  • Filter by topic, quality, language, and a whole host of industry-used metrics
  • Full data exports with no developer skills required
  • Lite and Pro subscriptions available to suit individual marketeers and agencies

Pricing: $49-$99 per month

Learn more about Majestic SEO

Cognitive SEO Free Backlink Checker

Cognitive SEO Logo


A go-to free tool for many technical marketeers. Cognitive SEO gives you almost real time link data associated to your site.
You can explore trillions of links right away and analyse historical backlink profile data to find big growth opportunities.
In addition to displaying the link URL, you can review information such as Anchor text, Spam score, Page Authority and Domain Authority.

Key benefits include:

  • Real-time data about the freshest links and domains, allowing you to instantly run reports against any website
  • Access key competitors ink strategies
  • Updates on new or lost links via email alerts
  • Create a disavow file for Google in just one click

Pricing: $49-$99 per month

Learn more about Cognitive SEO Free Backlink Checker

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